Smartphone world domination
Smartphone users hold their phones vertically about 94% of the time. They don’t like having to turn their phone sideways again and again.
Vertical Videos have better completion rates
Mobile advertising platform MediaBrix found that vertical videos see a 90% higher completion rate compared to horizontal videos.
Most mobile platforms are going for vertical videos
Mobile traffic made up 52% of global internet traffic in Q2 2018. This data shows that the way we access content is changing.